Nike s’associe à Roblox pour créer un monde virtuel appelé Nikeland.
Nike is teaming up with roblox to launch a virtual world called Niketown. Sports giant Nike has taken a leap into the metaverse. The Beaverton, Oregon, company announced Thursday that it is partnering with Roblox to create a virtual world called Nikeland on Roblox’s online gaming platform. The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball to « The Floor Is Lava. » It’s modeled after the company’s real-life headquarters….